Graham Craft Pottery

Graham Craft Pottery is a Minneapolis-based pottery and woodworking shop. The brief was to aim for branding that communicated “weight,” “simplicity,” “perfection,” “dainty but with gravity,” and “unexpected.” We naturally gravitated towards this direction right from the get-go because it hit all of these descriptors on the head. The “pots” illustration doubles perfectly as a seamless pattern while communicating professionalism and diversity (both strong-suites of Graham’s work). Montserrat Light was chosen for its elegance that contrasts well with the “G” icon, and its design reflects the cuts, angles, and curves of pottery nicely.

Check out Graham Craft Pottery’s ceramic pieces here: etsy.com/shop/GrahamCraftPottery

P.S. Bonus points if you noticed that the negative space in the “G” forms a subtle mug silhouette ✨